Privacy Statement
Last updated: 11 July 2026
This Privacy Statement explains, in broad terms, how Ace the Solve (the "Provider", "we", "us") handles information in connection with the Service. We have written it to be easy to read rather than exhaustive. Where something is not covered here, we will handle it in line with applicable data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. What we collect and why
We keep what we collect to the minimum needed to operate the Service. In general terms, this may include:
- Information you give us when you make a purchase, such as an email address where required, and the information necessary to process your payment. Payments are handled by our payment provider, Stripe; we do not receive or store your full card details.
- Email address provided when requesting a free trial. We use your email address to deliver your trial access token and to administer the trial (including preventing repeat trials within a 30-day window). If you check the marketing consent box on the trial sign-up form, we will also use your email address for Ace the Solve marketing purposes, such as notifying you of product updates or promotional offers. You can unsubscribe at any time by contacting us at customersupport@acethesolve.com. Your marketing consent choice is recorded alongside your trial claim. You can request deletion of your email and associated data at any time.
- Information needed to grant and verify your access, such as an access token associated with your purchase or trial, in order to unlock the solver you have paid for or are trialling.
- Information collected automatically when you use the Service, which may include technical details such as your browser type, device type, and approximate information derived from your network connection, together with standard log information.
- Page-view analytics via our self-hosted Umami instance (stats.acethesolve.com). Umami collects anonymised page views, referrers, device types, and country-level location. It does not use cookies or collect any personal data. No visitor is tracked across sessions or sites.
- Purchase audit log (for fraud monitoring and business analytics). When you complete a purchase, we log the product, price, date, your country (derived from IP), and a partial token. Your IP address is logged with the last octet removed (e.g.
192.168.1.0) so the full address is never stored. The email address you provide is also recorded in this log as it is necessary for contract performance (delivering your access token and supporting your purchase).
The data you enter into the solvers themselves (your producer tables, species matrices, and contamination profiles) is processed in your browser as part of delivering your solve. You should not enter any personal data into the solver fields.
2. How we use information
We use information to operate, maintain, and improve the Service; to process payments and grant access; to deliver free trial tokens and administer trials; to secure and monitor the Service; to respond to enquiries; and to meet our legal and regulatory obligations. Where you have provided your email address for a free trial, we may also use it for Ace the Solve marketing purposes, such as product updates and promotional offers. You can object to marketing at any time by contacting us or following the unsubscribe instructions in any marketing email. We do not use the information you provide to make solely automated decisions about you.
3. Sharing
We share information where it is necessary to operate the Service. This includes our payment provider, which processes payments on our behalf, and our infrastructure and hosting providers, which host and serve the Service. We may also disclose information where required to do so by law, or to protect the rights, property, or safety of the Provider, our users, or others. We do not sell the information we hold.
4. Where information is held
The Service is operated from the United Kingdom, and information may be processed by us and by our providers in the United Kingdom and elsewhere. Where information is transferred outside the UK, we will put in place appropriate safeguards as required by UK data protection law.
5. How long we keep information
We keep information for no longer than is necessary for the purposes for which it was collected, taking into account any legal or regulatory requirements to retain it. Single-use access information is retained for as long as is needed to verify and support your purchase. Trial request email addresses are retained for as long as is needed to administer the trial (including enforcing the one-trial-per-30-days limit) and for marketing purposes until you object or request deletion. Anonymised purchase data (product, date, country, without email or IP) may be retained indefinitely for business analytics. Where we are not required to keep information, we will delete or anonymise it.
6. Your rights
Subject to applicable law, you may have rights in relation to the information we hold about you, which may include rights to access, correct, or delete that information, to object to or restrict certain processing, and to lodge a complaint with the UK Information Commissioner's Office (ICO).
To request deletion of your personal data, email us at customersupport@acethesolve.com.
We may need to verify your identity before responding to a request.
7. Changes to this statement
We may update this Privacy Statement from time to time. The current version will always be available on this page with an updated date. We encourage you to review it periodically.